Search
engine optimisation (SEO) is one of the ways to make more people
aware of your business and your brand online. When people search for
content online, the search results often leads them to what they’re
looking for. If companies want to direct more consumers to their
site, they hire SEO experts to design their websites so that the
major search engines are able to propel them to the top of the search
engine page.
How
do you find the right one? Here are question to ask them:
What
is top quality content for you?
Google’s
most recent algorithm clearly states that high quality content should
focus on unique, useful, and shareable articles that engage the human
readers. It is not simply a matter of top search engine page
ranking. If they use black hat tricks like overusing or utilising
irrelevant keywords, the strategy can only backfire and may only lead
to poor page rankings, and worse, removal from search engine results.
How
do you measure your SEO strategy success?
Your
prospective SEO expert should be able to explain that there are three
key performance indicators to help keep track of the effectiveness of
an SEO campaign: rankings, traffic volume, and conversions. These
metrics can offer you data that you can apply when planning your next
move.
What are your
tactics?
Ask
your expert SEO candidates about their techniques using legitimate
procedures in building links and creating relevant content. Read up
on the latest updates from various search engines to identify changes
in SEO guidelines, lest the company risks being penalised by search
engine authorities.
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